Design Within Reach

Brand Concept

Founded in San Francisco in 1998 by Rob Forbes, Design Within Reach was established with a single goal: to make authentic modern design accessible to a wider audience by selling directly to consumers rather than only through architects and designers. The company sells original licensed works by icons of modern design—Eames, Saarinen, Bertoia, Wegner—alongside emerging contemporary talent, grounded in the conviction that living with great design is a fundamental right, not a luxury privilege.