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&Tradition

アンドトラディション · DK

Danish design brand founded in 2010, blending reissued mid-century classics with contemporary furniture and lighting.

Founded
2010
Category
both
Official
www.andtradition.com

Brand Concept

&Tradition is a Copenhagen-based design house founded in 2010 with the founding principle that tradition is tied to innovation. The brand operates with a dual focus: reissuing mid-century masterpieces by iconic designers such as Verner Panton and Arne Jacobsen, while simultaneously commissioning new works from contemporary studios. All products aim for timelessness, defined by clean lines, thoughtful use of materials, and a sophisticated palette.

Signature Products

  • Flowerpot VP1 1968 Designed by Verner Panton, this vividly colored pendant of two opposing semi-spheres became one of the most norm-breaking Danish designs of the 1960s and remains a global bestseller.
  • Catch Chair 2014 Designed by Space Copenhagen, the Catch Chair's embracing back recalls an open pair of arms and exemplifies &Tradition's balance of sculptural form with functional comfort.
  • Rely HW50 2021 Designed by Hee Welling, the Rely chair combines ergonomic minimalism with a shell made from 100% recycled plastic, showcasing the brand's commitment to sustainable contemporary design.

Collaborations per year

3 2015 2 2017 1 2019 1 2022 1 2025

By Category

Collaborations 8 works